Covet was formed with a dream to grow a unique and empowering active brand to elevate a woman’s casual look. We encourage women to feel comfortable and confident in their casual wardrobe while also defining a chic effortless image.
We believe in real life situations and real body types. The gym may resemble a basement treadmill, a quick jog around the block, a trek through the grocery store while carrying a heavy toddler or perhaps an occasional solo spin class.
We value the importance of feeling your best while doing the day to day mundane tasks. We believe in a healthy balance of work and family but honor the importance of self-care and appreciation in all things.

We aspire to build a brand that speaks to women’s souls and bodies. We want every woman to feel confident and fashionable in her casual life. We want to honor the female form and highlight her assets as well as assist with dressing for every body type. We have a vision to be the go-to brand for all-inclusive athleisure wear.